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Business Her Way

 

Business Her Way Founder
Gayley Knight, Principal
businessherway.net
mothergeek@businessherway.net


Now

Delighting in opening the technology world for your company, Gayley draws on her extensive network and personal business experience to simplify your online world. Showing you best social business practices and simple tech tools designed to increase your business visibility brings social media into perspective, saving you time and money.

Founder of Business Her Way (a social media management company), Gayley’s electronic experience dates to 1972 when she was hired as a coordinating team member by a breakthrough San Francisco law firm, the first to bring computers into the workplace. She’s owned several businesses, expanding into new media fields in 1996. Early on, she recognized the value of the ADA accessibility and promoted development of web sites that were both accessible and usable. Another breakthrough organization, the Montgomery County (MD) Commission for Women, hired Gayley’s firm in 1997 to put accessible design into practice for a flexible workplace toolkit, a model for other such sites.

Gayley was co-producer and on-air personality of a public access TV show and a radio show educating viewers and listeners to the thrills and pitfalls of using technology in business. She still regularly guests on terrestrial and online radio as well as some guest blogging. Gayley actively participates on nonprofit boards involved in community, education, business, and technology, with an occasional nibble into the political scene in the Washington, DC area where she is landed in 1975 and still resides.


Then

Born and raised in Susan B. Anthony country in upstate New York, Gayley is involved in her business and neighborhood communities, believing in "bloom where you are planted."

Upon arriving in Washington, DC from New York, via San Francisco, she brought arts and crafts to Bethesda, Maryland through her contemporary American crafts shop and gallery. This shop was the first location for the Metropolitan Home Magazine American Craft Awards. Gayley organized other women-owned galleries and art spaces in an art walk, the precursor of Bethesda's (MD) now being a state-recognized Arts and Entertainment District (the home of Imagination Stage, great art spaces, the Trawick prize, and live theater).

Gayley was well ahead of the green building trends, brought about from current global warming environmental concerns, when she formed a partnership in 1992 with her local MailBoxes USA (now UPS) store for recycling styrofoam packing materials, which became a national statndard that is still in ue today.

A recipient of the Lifetime Achievement Award presented by Northern Virginia chapter of the March of Dimes and Women in Technology's "Heroines in Technology," Gayley served as a board member and consultant to national organizations, local governments and public and private schools, including Women Business Owners of Montgomery County, National Association of Women Business Owners (National Capital Chapter), American Women in Radio and Television (National Capital Area Chapter), Business and Professional Women (Montgomery County, MD chapter) and the Junior League of Washington. She is a graduate and sustaining Leadership 100 member of Leadership Montgomery. She currently sits on the board of Heads Up DC, a model after-school program connected with the DC public schools.

Her blogging and interest in new and old media, including podcasting and video-conferencing, opened the doors for her daily talk radio show, Business Her Way, broadcast in 2006 on the national Business Talk Radio channel.

At her first Internet company, Connecting Links Web Strategy (1996-2008), she directed the development of new and continuing business, helping bridge the digital divide between the technology, the design and the final web product as envisioned by clients. The rich and varied experiences Gayley brings to each project continued as she produced and hosted a public television show featuring Mother Geek and Miss User, two savvy web women talking about the World Wide Web for business, under the auspices of Mother Geek Productions. She is well-versed in usable and accessible design and has been a featured speaker on this aspect of web design many times as well as penned several articles on these subjects. Clients that have used her talent in this area include the Bethesda Fire Department, the Maryland Municipal Clerks Association, towns of Somerset (MD) and Glen Echo (MD) and myriads of small and micro businesses and nonprofits.

She is well-versed in the problems and opportunities facing business owners, particularly women and those in the nonprofit sector, as they begin to use technology for public relations, commerce, advertising and marketing, and for efficiency in the work environment.

Gayley has degrees in English and Secondary Education from Mills College (California) and is certified in several technology applications. She is recognized for her community service by the Maryland Chapter of the American Lung Association.

     
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